Carousell, CRIB and General Assembly Presents Women Who Lead

In the spirit of International Women’s Day, join General Assembly, Carousell and CRIB for an evening showcasing women who have taken groundbreaking action in their fields.

Our speakers are female leaders who are spearheading local innovation in tech, business, or creative . These creative and inspirational women will share their stories on how they got to where they are today and share their insights into being a woman in business. Afterwards we will open up the floor for questions, followed by mingling with panelists and attendees.

6.30 - 7.00 PM: Welcome Drinks
7.00 - 7.30 PM: Lightning Talks
7.30 - 8.15 PM: Panel Discussion and Q&A
8.15 - 9.00 PM: Networking


Aziza Sheerin
Regional Director, Singapore
General Assembly

Aziza leads the Singapore office for global education company General Assembly as its Regional Director. Prior to this, Aziza covered Emerging Markets Asia for a 110-year old, not-for-profit financial education firm. She worked on new market expansion and building partnerships with governments, international development organizations, and stakeholders invested in advancing education and economic growth in emerging Asian economies.

Su Lin Tan

VP Operations

Experienced media and advertising leader with a demonstrated history of working in the newspapers and digital industry. Strong business development professional skilled in Digital Strategy, Media Buying, Search Engine Marketing (SEM), Marketing, and Marketing Strategy. Known for strong bias for strategy and action. Thrives on change and dealing with ambiguity. Greatest achievements have been in the area of building & engaging talent and transforming teams.

Tjin Lee
Co-Founder CRIB
MD and Founder Mercury Marketing & Communications

Tjin Lee is managing director and founder of the award-winning Mercury Group of companies which she founded in 2001. Mercury Group specializes in fashion, lifestyle and luxury industries and comprises Mercury Events, Mercury PR, Mercury Creative and Mercury Marketing & Communications.
Tjin started her career in fashion and luxury lifestyle as part of the marketing team of Club 21, Singapore’s leading fashion retailer. Since then, she has proven her passion for fashion by establishing Audi Fashion Festival from 2009 to 2014, bringing in shows by international designers including Vivienne Westwood, Christian Lacroix, Roberto Cavalli, Carolina Herrera, Zac Posen, Prabal Gurung and Oscar de la Renta. In 2015, the festival was renamed Singapore Fashion Week, Singapore’s premier fashion event, bringing with it more industry-wide relevance to fashion in Singapore. Most recently, she was the chairman for Singapore Fashion Week 2017.
A passionate entrepreneur, Tjin boasts directorship in nine local businesses, including Curated Editions, Baby Style Icon and Wolfgang Violin Studio. She was also the recipient of the inaugural Singapore Tatler Young Achiever Leadership Award (2010) and featured on Singapore Tatler’s 300 list (2018).
Tjin co-founded CRIB in 2014, Singapore’s first business and lifestyle incubator targeted at women. The social enterprise aims to empower and encourage women from all walks of life to create successful, responsible and innovative businesses through networking, matchmaking and business incubation – all this while maximising the elusive goal of achieving a fulfilling work-life balance. Tjin also developed the social enterprise’s proprietary ABC Entrepreneur Profile matching tool. This matching tool helps identify an individual’s entrepreneurial strengths, before pairing them up with potential business ideas and partners. The assessment tool is based upon the belief that every successful founding team comprises of three entrepreneur types: Angel Investors (A), Business Managers (B) and Creatives (C).
Most recently, Tjin together with a group of parents, founded Life Beyond Grades, a movement that hopes to bring about awareness of the rising depression and suicide rates among the youth in Singapore, as well as the immense academic pressure kids face in school. Tjin is mum to two young sons, Tyler and Jake.

Anna Gong

CEO and Founder
Perx Technologies

Anna Gong is the CEO and Founder of Perx Technologies Pte Ltd, the leading mobile customer engagement SaaS company, backed by the co-founder of Facebook Eduardo Saverin and Golden Gate Ventures. Previous to joining Perx, her 5th startup experience, Anna was Vice President of Channels Sales for Asia Pacific & Japan at Infor where she’s responsible for the go-to-market strategy and execution of the channels sales business.
Anna brings 20 years of technology experience in management consulting and enterprise software, spanning the U.S., Asia Pacific & Japan.
Prior to Infor, she was leading the Cloud, Virtualization, and Service Automation business units at CA Technologies, Asia Pacific & Japan. Anna has held multiple leadership roles, based out of San Francisco. She established and managed the Asia Pacific business for Wily Technology, the pioneer of web application performance and diagnostics, before CA Technologies acquisition of Wily in 2006 for US$375M.
Anna also worked in management consulting at PwC and with various technology startups prior to Wily, playing a key role in implementing large scale SAP ERP systems, fund raising, developing and executing successful operations in direct sales and partner driven models.
A winner of the Singapore Women Entrepreneur Award 2017 and LinkedIn 2017 CEO Power Profiles, Anna also serves as an industry spokesperson in Cloud Computing, Digital Marketing, Mobile Consumer Engagement and A.I. and has been featured in CNBC, Bloomberg, and Forbes. Anna has also spoken at many key tech conferences including Cloud Connect, CommunicAsia, ASEAN CIO Summit, CIO Academy, Echelon, InnovFest Unbound, CIO & CXO Leaders Summit, Tech In Asia, and numerous Fintech and InsureTech conferences. Anna holds a Bachelor of Arts degree in Economics from the University of California, Los Angeles (UCLA).


  • The event description was updated. Diff#412723 2019-02-24 04:21:59
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Wed Mar 6, 2019
6:30 PM - 9:00 PM SGT
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